Shoemaking Art

Due to my new shoes closet bought this weekend, I am still feeling like Cinderella! No, I did not loose any shoes and no white knight found it, but I could speak forever about shoes. So, imagine yourself being as famous as Marlene Dietrich or Elizabeth Taylor! Where will your shoes be designed? I’m telling you where: at Massaro! Apparently it all starts with a meeting and a discussion, “where the client references images and inspiration, then their foot is measured and a wooden last.Three meetings, three weeks (or, sometimes three months!) and 30 hours later, the masterpiece is complete.” Your own tailor-made shoes!

At Massaro, fourteen skilled men and women, together with their young apprentices carry on the tradition of craftsmanship, preserve the lost art of shoemaking and produce the famous shoes for Chanel’s haute couture. So, if you want to admire the timeless collection of Chanel shoes, Massaro is the right place as they keep all the shoes ever made for Chanel, including Coco’s original two-tone sandals.

This is the iconic shoe created by Massaro for Coco Chanel in 1957. Rejecting the stiletto heels that were in vogue at the time, Chanel advocated the small 6 cm heel; the beige kidskin upper lengthened the leg, whilst a black satin toe made the foot appear smaller. The back strap has some room because when women walked all day their feet would swell up. It was really designed for women. Anything that Coco Chanel developed was really catered to women’s needs.

So, “Massaro is the only name that is allowed to be stitched into the shoe next to Chanel’s“.

Massaro has done everything from the extremely avant-garde to the classic tweed pump”

“Silver lamé runway beauties” together with some of Karl’s sketches: “Every season with Chanel, Karl sketches a total look – everyone from Lesage embroidery to Massaro will really work with the sketch. It’s an ongoing conversation between the studio, the atelier and Massaro to really bring to life what Karl wanted out of the sketch. Then, it’s the same process as with a private customer and they start with samples.”

I only once had my shoes tailor made for me and that was a special dance shoe for my tango class, but we all have to agree that I can not compare that experience with a Massaro one!

Source: The Coveteur


4 thoughts on “Shoemaking Art

  1. Loved this post very much! Can’t even imagine having my shoes tailor made for me, but, of course, it would be a wonderful experience to remember and enjoy. x

  2. Another wonderful post! Isn’t it amazing how Coco Chanel thought of all those details when creating the two-toned shoes? I often wonder how the fashion world would have looked like if it hadn’t been for her visionary contribution. xo

  3. This is such a wonderful post!

    I’m with Ada, where would we be without the vision of Coco Chanel? Yes, I say we because her influence is found everywhere.

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